How does OneUp determine best time to post?

The best time to post is determined from examining millions of posts and their performance when posted at different times of day relative to the poster's local timezone.

OneUp displays these more optimal posting times in darker colors.

Why posting times still matter for your audience
While modern, algorithm-driven feeds mean that timing matters less for "going viral," it is still incredibly important for day-to-day engagement. If your goal is consistency rather than a viral hit, posting when your current followers are most active ensures your content gets seen by the people who already care about your brand.

Updated on: 07/07/2026